MILK explains a modern agricultural paradox and phenomena: l How a global business worth morethan four billion euro and representing more than fifty thousand jobs is centered around small familyfarms in the Irish countryside. l Due to its unique composition, there exists an emerging concept of thedairy ‘matrix’ which looks at how the various nutrients and components present in dairy products worktogether in synergy, and explores how the health effects of these nutrients, when consumed in dairyproducts, may be more effective than the individual nutrients working in isolation. l There is a uniquefingerprint to Ireland’s dairy produce, due to animals being fed on grass. The Journal of Dairy ScienceunequivocalLy asserts that ‘dairy produce from pasture-fed animals is superior.’ l ‘Whilst the officialGovernment emblem is the harp, we should consider another – the cow – to mark the cultural andeconomic contribution the cow has made to Ireland through time,’ says food historian Regina Sexton,quoted in MILK. l New research by UC Davis shows that the Biogenic Carbon Cycle transfersruminant methane into carbon dioxide, which is then captured by plants and consumed by ruminantanimals as part of the cycle. Due to the grass-based production system, Irish dairy farms have someof the lowest levels of greenhouse gas emissions in the EU, with approximately 99% of the waterused supplied naturally by rainfall.